Direct mail can be an effective tool to reach a targeted group of customers.  It can be a postcard, a brochure, a coupon, or even include a promotional item like a refrigerator magnet.  The purpose is usually to generate action – a visit to your store, a phone call for more information, or perhaps a visit to your web site.  For that reason, you’ll want to keep your message simple and direct – and include a call to action. 

 Direct mail can be a great way to get your name in front of potential customers.  Follow it up within a couple of days with a phone call, and you’ve got a great sales tool!